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In this age of social distancing, as museums and galleries are beginning to reopen, we all need to think about creative ways to engage our visitors from a safe distance. Thinking through how to ensure that museum visitors will get all the information they need on your collection without crowding around an exhibition label creates an opportunity for us to rethink how our information is delivered. Introducing the CatalogIt HUB and the QR code! The CatalogIt HUB, an easy way to share your collections on the Web, is a feature included with all paid subscriptions.
Imagine your visitor, enabled with their own smartphone (no external equipment to sanitize) scanning a QR code at the entry of the gallery and Viola! Every object in that gallery appears via the CatalogIt HUB! All the information you want to share for each work (and none of the info you don’t), including your choice of images, interpretive label, credit lines, etc. is right there at your visitors’ fingertips.
With CatalogIt’s built-in QR code generator, you can also integrate the QR code in each object label:
Better yet, print a simple handout and anyone with a smartphone can use their camera or free downloaded QR code reader, to look at all the info and collections from your museum or their own home and share it with their family or friends. It is as simple as that.
Simply open your camera and focus it on the QR code above. It will recognize the code and ask you to open up the path in your phone’s browser. Once you accept, you will be taken directly to the Hub page for the Basque Museum & Cultural Center - our user spotlight from the CatalogIt May 2020 newsletter. If your phone’s camera does not recognize QR codes, no worries - just go to the App Store or Google Play and download a free QR Code reader. Go ahead and try it! Focus your camera on the QR Code on the screen and watch what happens!
Now you have an easy and quick way to share your collections with your public from not only a safe distance, but from any distance they choose. Enjoy!